A predictable flow
of new financial-services clients.
This document lays out an operational plan to win Blakemore Recruitment new client firms — UK financial-services businesses hiring advisers, paraplanners and compliance staff — through cold email outreach. Reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
Scroll
01 / YOUR BUSINESS01 — 08
We understand your DNA.
Blakemore Recruitment is a London-based recruitment firm founded in 2010, specialising exclusively in financial-services recruitment across the UK. It was established by two Managing Directors: Ash Patel, who entered financial-services recruitment in 2004 with a FTSE 100 firm, and Desmond Menewe, who came from a financial-planning background at a City IFA before moving into recruitment in 1998 — together 40+ years of combined FS-recruitment experience. From a Canary Wharf base, Blakemore places advisers, paraplanners, compliance and support staff (entry level through Managing Director) into IFA firms, wealth managers, banks, insurers, investment houses and mortgage brokers. Their edge, in their own words: the confidence that they know the market and can deliver on a client’s requirements.
2010
Blakemore Recruitment founded
a London financial-services recruitment specialist, founder-led since day one
40+
years of combined FS-recruitment experience
across founding partners Ash Patel (since 2004) and Desmond Menewe (since 1998)
100%
financial services, exclusively
no generalist desks — every consultant lives in one market and speaks its language
Entry–MD
full seniority range placed
IFA administrators, paraplanners, advisers, compliance and Managing Directors
What sets you apart
Blakemore is not a generalist agency with a finance desk. Every consultant works one market — UK financial services — and the partners came out of that market themselves (Desmond Menewe advised as an IFA before recruiting), so candidates are screened on fit in a regulated seat, not just a keyword match on a CV. The firm covers the full role spectrum, from IFA administrators and paraplanners up to Chartered Financial Planners, compliance officers and Managing Directors, and head-hunts named individuals when a client needs a specific hire rather than only working from a candidate pool. For a hiring firm that means fewer wasted interviews and a lower risk of a costly mishire in a role the FCA cares about.
What we will push on your behalf
Blakemore as the specialist recruiter a growing financial-services firm calls first. The cold email opens a single conversation with a decision-maker who is already hiring — placing financial advisers, paraplanners, compliance officers and IFA/investment support, plus retained head-hunting for the harder mandates. The pitch lands on a pain every expanding adviser firm, network or wealth manager shares in 2026: they need qualified, role-ready people in regulated seats faster than a generalist agency or their own job ads can deliver, without the cost and risk of getting the hire wrong.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the UK financial-services universe — the firms that hire the roles Blakemore places. The backbone is the ~12,000 retail-intermediary firms filing regulatory returns (financial-advice, mortgage and protection intermediaries), layered with asset and investment managers, banks and building societies, insurers, employee-benefits and group-risk consultancies, and the finance-side fintechs. On top of the ~5,000 authorised advice firms sit ~27,000 individual advisers, which tells you how much hiring churns through this market every year. We size it companies-as-unit, UK-wide with a heavy weighting toward London and the South East where Blakemore focuses. Full-open per your steer: no size floor, from sole-adviser practices to national groups. The combined working universe is around 20,000 firms.
~20,000
firms identified
UK financial-services firms that hire adviser, paraplanner, compliance and support roles (advice, wealth, mortgage, insurance, investment, banking, fintech)
~10,000
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~165
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~33
potential new client firms
over 12 months (UK B2B average closing rate: 20%) — and each client firm typically yields repeat mandates and multiple placements, so the value compounds well beyond the first hire
How we build this database
We cross-reference the FCA Financial Services Register (authorised firms, principal firms with ARs, permissions), Companies House officer filings, LinkedIn Sales Navigator and the FS trade press (Money Marketing, Citywire, Professional Adviser, Mortgage Solutions, Corporate Adviser, Insider Media) to identify the decision-maker who owns hiring at each firm — MD or founder at smaller firms, Head of People, Head of Talent, Head of Advice or COO at larger ones. Every contact is then verified and enriched by AI: role check, business-email validation, and a last-12-month news and hiring-activity scrape per firm. That last-mile enrichment is what makes qualification possible across thousands of firms.
Why 50% are contactable
Senior hiring decision-makers at FS firms (Managing Directors, founders, Heads of People and Talent, COOs) are rarely listed in public databases with a direct business email. This 50% ratio is deliberately conservative for the segment — FS seniority levels typically yield 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — so the projections are realistic rather than optimistic.
This sizing is the maximised, defensible version of the addressable UK base, and the ~33 new client firms is market headroom, not a delivery promise: a four-person team will focus on the best-fit mandates rather than chase all of them. We can tighten it (London and the South East only, advice firms only, 5+ advisers only) or push it wider (UK + Ireland) once Phase 1 has run. The number that matters most is not the client count but the repeat value — one recruitment client that keeps coming back for advisers, paraplanners and compliance hires is worth many one-off placements.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real UK financial-services firms, each showing a live hiring or expansion signal — the exact moment Blakemore’s own rule says to jump in. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the firm is a good prospect for you right now. The same method is then applied to your full database of ~10,000 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recent acquisition, a new office, a funding round, a network-growth milestone or a run of open vacancies. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample is weighted toward London and the South East and spans the roles you place: wealth managers and IFA consolidators (MKC, Bowmore, Absolute, Progeny, Equilibrium), private-client investment managers (JM Finn, Investment Quorum), mortgage and protection networks (Stonebridge, The Right Mortgage) and an employee-benefits and group-risk arm (Foster Denovo / Secondsight). You will have the opportunity to validate it and steer us before the campaign goes live.
01
MKC Wealth
Dominic Rose·Founder & CEO
London-HQ national wealth manager, PE-backed (Cabot Square Capital), founded 2021. Highly acquisitive across London and the South East.
SIGNAL DETECTED
In Q1 2026 MKC completed six acquisitions, adding ~£275m AUA across Sevenoaks, Bishop’s Stortford, Milton Keynes and Knutsford; three financial planners and a client-support hire joined as a result. The roll-up is explicitly London and South East weighted.
WHY THIS PROSPECT FOR BLAKEMORE
Six completions in a single quarter is a lot of client books to re-home. Firms in this phase need advisers to hold the acquired relationships and compliance to sign off the transfers — exactly Blakemore’s placement types — and Dominic Rose is a reachable founder-CEO, not a faceless group board.
02
Bowmore Wealth Group
Mark Incledon·CEO & majority owner
Independently-owned wealth manager, ~£650m AUA, with offices in London and Bristol.
SIGNAL DETECTED
Early 2026 Bowmore completed twin London IFA acquisitions (DWA Protector and Rogate Capital, +£135m AUA) and set a stated target to add a further £80m organically this year; adviser Daniel Easton joined.
WHY THIS PROSPECT FOR BLAKEMORE
An explicit London growth push — organic plus one-to-two deals a year — means a recurring need for advisers, paraplanners and support staff. Incledon is the owner-CEO who led the 2014 MBO, so a cold email reaches the actual decision-maker.
03
Absolute Financial Group
David Carter·Chief Executive Officer
New South-East-focused advice consolidator, launched December 2025 with £115m Inflexion backing; already advising on £2.4bn+ AUA. HQ Ashford, Kent.
SIGNAL DETECTED
In July 2026 Absolute struck four South East acquisitions (+£134m AUA) — its 14th deal in eight months. Several of the acquired firms are retiring sole-advisers.
WHY THIS PROSPECT FOR BLAKEMORE
The fastest-moving South East consolidator right now, with a huge integration and hiring load — and the retiring-adviser deals create direct adviser-replacement needs. David Carter, formerly CEO of CMS Wealth, is a named, reachable leader building the team from scratch.
04
Progeny
Cath McVey·Chief People Officer
National multi-service wealth group (Leeds HQ, London office), ~£9bn AUM and 700+ staff, combining financial planning, asset management, tax and legal.
SIGNAL DETECTED
In September 2025 Progeny announced a triple acquisition (Quest Financial Solutions, Juno Wealth and its first Scottish expansion), doubling regional headcount to 125; the group ran around 50 open roles across advice, paraplanning and support during 2025.
WHY THIS PROSPECT FOR BLAKEMORE
A serial acquirer (17 deals) integrating new offices constantly needs advisers, paraplanners, compliance and support staff — and Cath McVey, the Chief People Officer who joined in 2025, is the exact hiring owner Blakemore should be talking to.
05
JM Finn
Hugo Bedford·Chief Executive Officer
Long-established London private-client investment manager and DFM, £12bn+ client assets, with regional offices.
SIGNAL DETECTED
JM Finn is opening a new Cheltenham office by lifting out a five-person investment team from EFG Harris Allday, with hires landing from October 2025 and the office live in early 2026.
WHY THIS PROSPECT FOR BLAKEMORE
A brand-new regional office plus active team lift-outs signal ongoing demand for investment managers, client-support and compliance cover as the team scales — Blakemore’s investment-support and advisory placements map straight onto it.
06
Investment Quorum
Petronella West·Founder & CEO
Chartered independent boutique wealth manager in the City of London; personalised planning plus discretionary investment management for HNW clients.
SIGNAL DETECTED
In October 2025 Investment Quorum launched an adviser-as-platform proposition with Seccl, and is actively recruiting advisers, analysts and client-services staff through its careers page.
WHY THIS PROSPECT FOR BLAKEMORE
A boutique launching a new platform and scaling its adviser numbers needs planners, paraplanners and investment support — and as founder-CEO, Petronella West is a single, reachable decision-maker, ideal for a cold approach.
07
Stonebridge
Lesley Sharkey·Recruitment & Growth Director
One of the UK’s largest mortgage and protection networks (707 member firms), based in Warwickshire.
SIGNAL DETECTED
Stonebridge recruited more AR firms than any UK network for the fourth year running (+106 firms to 707), reported record £16.2bn lending (up 24%), hired a National Recruitment Manager in January 2026 and made board appointments in February 2026.
WHY THIS PROSPECT FOR BLAKEMORE
Lesley Sharkey’s literal remit is expanding the adviser base — a recruiter talking to a Recruitment & Growth Director. A network adding 100+ firms a year is a continuous buyer of adviser, compliance and support talent, both centrally and to seed new member firms.
08
The Right Mortgage & Protection Network
Ben Allen·Managing Director
National network for mortgage, protection, equity-release and private-healthcare advisers, with a training arm (The Right Academy). Solihull-based.
SIGNAL DETECTED
In March 2025 Ben Allen — who spent nine years leading the network’s compliance, risk and training — was promoted to Managing Director to drive growth, and the network is investing in adviser talent through The Right Academy.
WHY THIS PROSPECT FOR BLAKEMORE
A network in growth mode led by a compliance-and-training MD is hiring advisers and needs qualified compliance and paraplanning people both centrally and to seed new AR firms — and an MD who came up through compliance understands exactly the roles Blakemore fills.
09
Foster Denovo / Secondsight
Matthew Mitten·Director of Secondsight
Acquisitive national advice group (Woking, Surrey HQ, 13 UK offices) whose employee-benefits and group-risk arm is Secondsight — group risk, healthcare, pensions and financial wellbeing.
SIGNAL DETECTED
Foster Denovo made its first acquisition of 2026 (Shaun Carr Financial Services, £53m AUA) and hired four advisers into its London Private Client division; the Secondsight EB and group-risk arm continues to grow.
WHY THIS PROSPECT FOR BLAKEMORE
Rolling acquisitions plus an expanding employee-benefits arm drive demand for EB consultants, paraplanners, protection specialists and compliance — a different slice of Blakemore’s book — and the Surrey base fits your South East weighting. Matthew Mitten runs Secondsight and sits on the group executive.
10
Equilibrium Financial Planning
Colin Lawson·Founder & Managing Partner
Chartered financial planning and investment management firm near Manchester, ~£1.5bn AUM and ~100 staff, now with PE backing from Sovereign Capital (2025).
SIGNAL DETECTED
In August 2026 Equilibrium acquired Hale-based Gresham Wealth Management (£285m AUA, 379 clients) — its first bolt-on since the Sovereign investment, opening a PE-backed buy-and-build phase.
WHY THIS PROSPECT FOR BLAKEMORE
The first deal of a buy-and-build plan means Equilibrium will need advisers, paraplanners and compliance to integrate Gresham and keep acquiring. Colin Lawson built the firm from 1995 and remains the hands-on founder, so the hiring decision sits with him.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and one that gets a reply is rarely the offer itself, it is the first sentence. When a Managing Director, Head of People or founder of a financial-services firm opens an email and reads a line that names a deal they just closed, an office they just opened or the roles they are advertising right now, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of UK FS-firm prospects, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” generic openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied straight to what Blakemore can supply.
The principle: when a hiring decision-maker reads the email, they should think “this person looked into us”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in FS-hiring vocabulary — adviser headcount, paraplanning capacity, compliance function, AR firms, client books, integration, retained search.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Live vacancies for the roles Blakemore places
What we look forOpen adviser, paraplanner, compliance or IFA/investment-support roles the firm is advertising right now — the clearest sign it is actively hiring and short on capacity.
Where we find itLinkedIn Jobs · the firm’s careers page · IFA and mortgage job boards · trade-press appointment pages · Companies House growth filings
Findable on90% of prospects
Raw data
Progeny listed around 50 open roles across advice, paraplanning and support during 2025 while integrating Quest Financial Solutions and Juno Wealth.
AI personalisation →
“I noticed you’ve been running close to fifty open roles this year while bedding in Quest and Juno, and paraplanning capacity is usually the first thing to stretch when books move across. I keep a bench of chartered paraplanners who could take the overflow.”
02
A recent expansion event
What we look forAn acquisition, new office, funding round, AUM milestone or network-firm growth in the last 12 months — the moment headcount needs jump.
Where we find itProfessional Adviser · Money Marketing · Citywire · Mortgage Solutions · Corporate Adviser · Insider Media · Companies House · firm news pages
Findable on85% of prospects
Raw data
MKC Wealth completed six acquisitions in Q1 2026, adding ~£275m AUA across Sevenoaks, Bishop’s Stortford, Milton Keynes and Knutsford.
AI personalisation →
“Six deals in a single quarter is a lot of client books to re-home. When we’ve helped firms through a run like that, the pinch is usually advisers to hold the acquired relationships and compliance to sign off the transfers. I’ve got both lined up if it’s useful.”
03
A recent senior hire or team lift-out
What we look forA named senior appointment or a team move in the last 12 months that implies headcount being built around it — and a capacity gap left behind.
Where we find itCitywire and Money Marketing people-moves columns · personal LinkedIn “new position” · Wealth Briefing · firm press releases · Companies House officer appointments
Findable on70% of prospects
Raw data
JM Finn is opening a Cheltenham office around a five-person investment team lifted out from EFG Harris Allday, with hires landing from October 2025.
AI personalisation →
“Opening Cheltenham around the EFG Harris Allday team usually means client-support and investment-admin roles right behind the investment managers. Those are exactly the seats I fill, and I could send a couple of local profiles this week.”
A full sample of the email sent.
The personalised sentence above slots into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Dominic Rose, Founder & CEO of MKC Wealth, signed by Blakemore’s Managing Director Desmond Menewe.
FromDesmond Menewe · Blakemore RecruitmentTodominic.rose@mkcwealth.co.ukSubjectSix deals in a quarter, who’s holding the books?
Hi Dominic,
Six acquisitions in Q1 is a serious run. Usually the strain after that many completions isn’t the deals themselves, it’s finding advisers to hold the acquired relationships and paraplanning capacity to clear the transfers before clients feel the wobble.
We place financial planners, paraplanners and compliance people into firms in exactly this phase, and because we came out of financial services ourselves we screen for fit in a regulated seat, not just a keyword match on a CV.
I’ve got a couple of London-based planners who would suit an acquisitive firm like MKC. Worth me sending their profiles across, or are you already covered for the next batch?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Blakemore Recruitment has all three.
Our conviction is that we can install for you a predictable flow of new financial-services clients over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.